Dr Ahmad Asadullah

PhD (Information Systems, National University of Singapore)

  • Lecturer in Information Systems

Research groups and centres

Ahmad Asadullah

Ahmad Asadullah is a Lecturer in the Information Management group at Loughborough Business School. He earned his Ph.D. in Information Systems from the School of Computing, National University of Singapore. Before joining 麻豆視頻_麻豆直播_麻豆传媒官网, he worked as a Research Fellow at the National University of Singapore.

Ahmad’s research lies in the intersection between digital innovation and SMEs. In his current work, he investigates the relationship between digital platforms and SMEs. He focuses on the capabilities SMEs develop through digital platforms and the power dynamics between digital platform owners and ecosystem players.

He published several peer-reviewed articles in the most prestigious gathering of information systems academics and research-oriented practitioners in the world, such as the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and Pacific Asia Conference on Information Systems (PACIS).

Over the past few years, he has received multiple major awards, including:

  • Kauffman Foundation Best Student Paper Award at ICIS 2020.
  • Best Reviewer Award at ECIS in 2021.

Ahmad is a member of the Association of Information Systems (AIS). He is also a member of the Information Systems Journal’s editorial review board and an ad hoc reviewer for several other journals and conferences, including:

  • Journal of Strategic Information Systems (JSIS)
  • Information Systems Journal (ISJ)
  • Information and Organization (IO)
  • Academy of Management (AOM)
  • International Conference on Information Systems (ICIS)
  • Hawaii International Conference on System Sciences (HICSS)
  • Pacific Asia Conference on Information Systems (PACIS)
  • European Conference on Information Systems (ECIS)
  • Americas Conference on Information Systems (AMCIS)
  • Digital Platform 
  • SMEs' Digital Transformation
  • Organization Theory
  • Artificial Intelligence 
  1. Asadullah, A., Faik, I., and Lim, S.Y. 2023. "The Dark Side of Digital Platforms: Understanding Small and Medium Enterprises' Dependence on Third-Party Platforms," in ECIS Proceedings, Kristiansand, Norway.
  2. Asadullah, A., Faik, I., and Kankanhalli, A. 2020. 'Can Digital Platforms help SMEs Develop Organizational Capabilities? A Qualitative Field Study', in ICISProceedings, virtual conference. Received the Kauffman Best Student Paper Award at ICIS 2020.
  3. Asadullah, A., Faik, I., and Kankanhalli, A. 2020. 'An Exploratory Study into the Role of Multisided Platforms in Developing the Marketing Capabilities of SMEs', in PACIS Proceedings, virtual conference.
  4. Asadullah, A., Faik, I., and Kankanhalli, A. 2018. 'Evolution Mechanisms for Digital Platforms: A Review and Analysis across Platform Types', in ICIS Proceedings, San Francisco, USA.
  5. Asadullah, A., Faik, I., and Kankanhalli, A. 2018. 'Digital Platforms: A Review and Future Directions', in PACIS Proceedings, Yokohama, Japan.
  6. Asadullah, A., Kankanhalli, A., and Faik, I. 2018. 'Understanding Users' Intention to Verify Content on Social Media Platforms', in PACIS Proceedings, Yokohama, Japan.
  7. Ntsweng, O., Quan, O. Z., Taani, I., and Asadullah, A. 2017. 'The Paradoxical Effects of Impression Management on Subsequent Health Choices', in ICIS Proceedings, South Korea. Nominated for Most Innovative Short Paper.