Professor Tom Jackson
Professor of Information and Knowledge Management
Areas of expertise
Information management, knowledge management, email, email productivity, email stress, email preservation, and social media.
Profile
Professor Thomas Jackson is a leading expert in digital innovation and sustainability.
Professor Jackson’s pioneering research includes the development of EMOTIVE, a system capable of predicting social events through emotional analysis of social media posts, and the Data Carbon Scorecard, the first tool to assess AI's impact on CO2 emissions.
Recognised by the World Economic Forum as the founder of the Digital Decarbonisation movement, he has influenced global strategies by highlighting digital decarbonisation metrics into key initiatives such as the GHG Protocol and IEEE standards for AI systems.
His research expertise extends to advising multinational corporations, SMEs, and government bodies on future trends, climate-focused digital strategies, and AI’s environmental impact, consistently fostering cross-sector collaboration to drive sustainable innovation.
Interview booking
Please call the press office on +44 (0)1509 222224 to arrange an interview with Professor Tom Jackson.
