Xu Pan shares the win in Loughborough On The Way competition for students and alumni in Mainland China

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Xu wearing a graduation gown and cap holding her degree scroll outside Hazlerigg Building on 麻豆視頻_麻豆直播_麻豆传媒官网 campus. She is smiling and she is also holding a grey stuffed teddy bear which is also wearing a black cap and gown.

Alumna Xu Pan and current student Zhenlong Wang have been announced as winners of a recent competition held on Chinese social media channels - Loughborough On The Way which celebrates brilliant stories from students and alumni. Xu studied for a Master of Science with distinction, specialising in marketing, and has shared more about her experience at the University.

Xu first heard about Loughborough while researching postgraduate programmes in the UK. Attracted by the University’s reputation and resources, she decided to pursue her master’s degree at Loughborough, quickly becoming an active part of the University community. 

During her time at Loughborough, Xu focused on building her employability through academic study and engagement in extracurricular activities. She completed a module on Personal Development for Employability, attended Careers Fairs, joined workshops on CVs, LinkedIn, and leadership, took part in mock assessments, and received tailored advice from Career Coaches. She also volunteered as a facilitator for Hashtag Me, supporting peers with mental health and resilience, and regularly joined free sports sessions, including Zumba and basketball, which helped her stay active and connect with fellow students. 

She credits Loughborough’s teaching quality and industry engagement for enhancing her academic journey. She worked on live projects for global brands including Pepsi Max, Patagonia, Brompton Bicycles, and Nespresso. These experiences equipped Xu with a versatile skill set, strengthening her abilities in communication, analytical thinking, research, collaboration, and leadership. 

Xu shared one particularly memorable highlight - when her lecturer invited the former C-suite from Britvic to her class as a guest speaker. He later returned as a judge for their group project, offering valuable insights and feedback.  

Among other experiences, she recalls one moment with pride:  

My team and I produced our first-ever commercial ad for the Pepsi Max project. From researching, brainstorming new flavors and plot creations, to finalising locationss, filming, and editing, all of us spend loads of time, which led to the final ad that we are all happy about.” 

We are uncovering Loughborough On The Way and #LboroJourney stories on our website to celebrate the diverse and inspiring experiences shared by our alumni. If you’d like to share your journey, please get in touch.